• BASIC EDITION
    0Free forever!

    Features

    • Manage one or more brands
    • Manage and visualize Personas
    • Cluster Persona Groups
    • Record Touch Points (up to 100)
    • Clearly represented Touch Points in matrix-style Touchpoint Maps
    • Structured management of Pain Points and Customer Insights (up to 100 each Pain Points and Insights)
    • Customize Phases and Channels
    • Assign Responisibilities
    • Extensive filtering options
    • Customized views of Customer Journey Maps
    • Customer Experiences rating scheme (visual representation as Emotional Journeys)
    • Points of emotional differentiation (Moments-of-Truth) and Pain Points
    • Scoring by customizable graduation (valued at 1-10, 5 star rating, smileys)

    Premium Features

    • Unlimited Touch Points, Pain Points, Customer Insights
    • Export Touchpoint Maps, Customer Journey Maps and Insight Maps as PDF documents
    • HiRes PDF export for large format print
    • Archive Touch Points, set Touch Points inactive
    • Pain Point Maps (in preparation)
    • Customer Insight Maps (in preparation)
    • Data Export for local backup
    • Connectors to Web Analytics, Customer Surveys, Social Web, Contact Center, etc.
    • Customizable Dashboard: Display connected data streams in real-time
    • The essence of different sources of customer analytics/feedback at a glance
    • Weighing of Touch Points by awareness values and relevance factors
    • Visualization of Brand Success Ponts
    • Color-coded separation of responsible departments
    • Display Customer Journeys as Swimlane Maps
    • Further categorization: Product Segments and Media Types (Paid Media, Owned Media, Earned Media)
    • Configure corporate colors
    • Configure custom fields
    • Display Customer Journeys as Service Blueprints; add front-of-stage processes and back-of-stage processes
    • Service Design Blueprinting with Line-of-Interaction, Line-of-Visiblity, etc. and reference to BPM systems
    • Gantt-style Campaign/Release Plan

    Support

    • Support by E-Mail
    • Software-as-a-Service / Hosting / Updates / Backup
    • Individual Support by Phone and Websession
    • Individual onboarding via Websession
    • Moderated workshops and consultation by our Consulting Partners (optional)
    • Includes customization of one Dashboard Dashlet
    • Includes customization of one API interface
    • Additional service packages (Dashboard Customization, API Integration, Onboarding Websessions) (optionally available)
    Choose Edition
  • Toolbox Edition
    29per User* / Month plus VAT

    Features

    • Manage one or more brands
    • Manage and visualize Personas
    • Cluster Persona Groups
    • Record Touch Points (unlimited)
    • Clearly represented Touch Points in matrix-style Touchpoint Maps
    • Structured management of Pain Points and Customer Insights (unlimited Pain Points and Insights)
    • Customize Phases and Channels
    • Assign Responisibilities
    • Extensive filtering options
    • Customized views of Customer Journey Maps
    • Customer Experiences rating scheme (visual representation as Emotional Journeys)
    • Points of emotional differentiation (Moments-of-Truth) and Pain Points
    • Scoring by customizable graduation (valued at 1-10, 5 star rating, Smileys)

    Premium Features

    • Unlimited Touch Points, Pain Points, Customer Insights
    • Export Touchpoint Maps, Customer Journey Maps and Insight Maps as PDF documents
    • HiRes PDF export for large format print
    • Archive Touch Points, set Touch Points inactive
    • Pain Point Maps (in preparation)
    • Customer Insight Maps (in preparation)
    • Data Export for local backup
    • Connectors to Web Analytics, Customer Surveys, Social Web, Contact Center, etc.
    • Customizable Dashboard: Display connected data streams in real-time
    • The essence of different sources of customer analytics/feedback at a glance
    • Weighing of Touch Points by awareness values and relevance factors
    • Visualization of Brand Success Ponts
    • Color-coded separation of responsible departments
    • Display Customer Journeys as Swimlane Maps
    • Further categorization: Product Segments and Media Types (Paid Media, Owned Media, Earned Media)
    • Configure corporate colors
    • Configure custom fields
    • Display Customer Journeys as Service Blueprints; add front-of-stage processes and back-of-stage processes
    • Service Design Blueprinting with Line-of-Interaction, Line-of-Visiblity, etc. and reference to BPM systems
    • Gantt-style Campaign/Release Plan

    Support

    • Support by E-Mail
    • Software-as-a-Service / Hosting / Updates / Backup
    • Individual Support by Phone and Websession
    • Individual onboarding via Websession
    • Moderated workshops and consultation by our Consulting Partners (optional)
    • Includes customization of one Dashboard Dashlet
    • Includes customization of one API interface
    • Additional service packages (Dashboard Customization, API Integration, Onboarding Websessions) (optionally available)
    Choose Edition
  • Unlimited Edition
    (Upon Request)

    Features

    • Manage one or more brands
    • Manage and visualize Personas
    • Cluster Persona Groups
    • Record Touch Points (unlimited)
    • Clearly represented Touch Points in matrix-style Touchpoint Maps
    • Structured management of Pain Points and Customer Insights (unlimited Pain Points and Insights)
    • Customize Phases and Channels
    • Assign Responisibilities
    • Extensive filtering options
    • Customized views of Customer Journey Maps
    • Customer Experiences rating scheme (visual representation as Emotional Journeys)
    • Points of emotional differentiation (Moments-of-Truth) and Pain Points
    • Scoring by customizable graduation (valued at 1-10, 5 star rating, Smileys)

    Premium Features

    • Unlimited Touch Points, Pain Points, Customer Insights
    • Export Touchpoint Maps, Customer Journey Maps and Insight Maps as PDF documents
    • HiRes PDF export for large format print
    • Archive Touch Points, set Touch Points inactive
    • Pain Point Maps (in preparation)
    • Customer Insight Maps (in preparation)
    • Data Export for local backup
    • Connectors to Web Analytics, Customer Surveys, Social Web, Contact Center, etc.
    • Customizable Dashboard: Display connected data streams in real-time
    • The essence of different sources of customer analytics/feedback at a glance
    • Weighing of Touch Points by awareness values and relevance factors
    • Visualization of Brand Success Ponts
    • Color-coded separation of responsible departments
    • Display Customer Journeys as Swimlane Maps
    • Further categorization: Product Segments and Media Types (Paid Media, Owned Media, Earned Media)
    • Configure corporate colors
    • Configure custom fields
    • Display Customer Journeys as Service Blueprints; add front-of-stage processes and back-of-stage processes
    • Service Design Blueprinting with Line-of-Interaction, Line-of-Visiblity, etc. and reference to BPM systems
    • Gantt-style Campaign/Release Plan

    Support

    • Support by E-Mail
    • Software-as-a-Service / Hosting / Updates / Backup
    • Individual Support by Phone and Websession
    • Individual onboarding via Websession
    • Moderated workshops and consultation by our Consulting Partners (optional)
    • Includes customization of one Dashboard Dashlet
    • Includes customization of one API interface
    • Additional service packages (Dashboard Customization, API Integration, Onboarding Websessions) (optionally available)
*) Plus 19% VAT or applicable VAT for digital goods (customers within EU). Invoice will be released on a yearly basis at the start of the service period. Minimum service period 24 months, after that period cancellation is possible at any time effective end of the service period. Editions are available starting from 5 users (Toolbox Edition) or 10 users (Professional Edition) 10 users (Enterprise Edition) and might be upgraded anytime by additional users if required.

cx/omni CEM cloud ‒ Visualize your Customer Journeys!

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