Service Blueprints, Corporate Colours, Custom Fields, Campaigns

Use all features of Professional Edition and enhance your solution by customizations (Corporate Colors, Custom Fields). Combine Customer Jouney Maps with the concept of Service Design Blueprinting and add Front-of-Stage/Back-of-Stage/Support Processes.

Plan and communicate campaigns by a Gantt-style Release Schedule.

This is how this edition supports your marketing-/sales- or service management:

  • All Touchpoints, Customer Experiences and Customer Journeys at one place
  • Visualize all relevant customer KPIs in one single dashboard
  • Further categorization: Product Segments and Media Types (Paid Media, Owned Media, Earned Media)
  • Configure corporate colors
  • Configure custom fields
  • Display Customer Journeys as Service Blueprints; add front-of-stage processes and back-of-stage processes
  • Service Design Blueprinting with Line-of-Interaction, Line-of-Visiblity, etc. and reference to BPM systems
  • Gantt-style Campaign/Release Plan
Enterprise Edition: resource management with customer perspective
Unlimited Edition

Your complete customer experience management system with extended functions for the integration of existing data sources in a customized dashboard and usage as a marketing release management.

As part of the installation charge, we train your administrator and set up your dashboard.

Feature Set

  • Manage one or more brands
  • Manage and visualize Personas
  • Cluster Persona Groups
  • Unlimited Touchpoints
  • Clearly represented Touch Points in matrix-style Touchpoint Maps
  • Unlimited Pain Points and Customer Insights
  • Customize Phases and Channels
  • Assign responisibilities
  • Extensive filtering options
  • Customized views of Customer Journey Maps
  • Customer Experiences rating scheme (visual representation as Emotional Journeys)
  • Points of emotional differentiation (Moments-of-Truth) and Pain Points
  • Scoring by customizable graduation (valued at 1-10, 5 star rating, smileys)

Premium Features

  • Unlimited Touch Points, Pain Points, Customer Insights
  • Export Touchpoint Maps, Customer Journey Maps and Insight Maps as PDF documents
  • HiRes PDF export for large format print
  • Archive Touch Points, set Touch Points inactive
  • Pain Point Maps (in preparation)
  • Customer Insight Maps (in preparation)
  • Data Export for local backup
  • Connectors to Web Analytics, Customer Surveys, Social Web, Contact Center, etc.
  • Customizable Dashboard: Display connected data streams in real-time
  • The essence of different sources of customer analytics/feedback at a glance
  • Weighing of Touch Points by awareness values and relevance factors
  • Visualization of Brand Success Points
  • Color-coded separation of responsible departments
  • Display Customer Journeys as Swimlane Maps
  • Further categorization: Product Segments and Media Types (Paid Media, Owned Media, Earned Media)
  • Configure corporate colors
  • Configure custom fields
  • Display Customer Journeys as Service Blueprints; add front-of-stage processes and back-of-stage processes
  • Service Design Blueprinting with Line-of-Interaction, Line-of-Visiblity, etc. and reference to BPM systems
  • Gantt-style Campaign/Release Plan

Support

  • Support by E-Mail
  • Software-as-a-Service / Hosting / Updates / Backup
  • Individual Support by Phone and Websession
  • Individual onboarding via Websession
  • Moderated workshops and consultation by our Consulting Partners (optional)
  • Includes customization of one Dashboard Dashlet
  • Includes customization of one API interface
  • Additional service packages (Dashboard Customization, API Integration, Onboarding Websessions) (optionally available)

 

SKU: CXEE1704-de.
*) Plus 19% VAT where applicable or legal VAT for digital goods in EU countries. Billing is annually at the beginning of the service period. Contract can be cancelled anytime after a minimum contractual period of 12 months. Editions are available from a minimum of 3 users (Toolbox Edition) or minimum of 5 users  (Professional Edition, Enterprise Edition) and can be upgraded by any number of users.
Contact

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