Service Blueprints, Corporate Colours, Custom Fields, Insights Management

Use all features of Professional Edition and enhance your solution by customizations (Corporate Colors, Custom Fields). Combine Customer Jouney Maps with the concept of Service Design Blueprinting and add Front-of-Stage/Back-of-Stage/Support Processes.

This is how this edition supports your marketing-/sales- or service management:

  • All Touchpoints, Customer Experiences and Customer Journeys at one place
  • Visualize all relevant customer KPIs in one single dashboard
  • Further categorization: Product Segments and Media Types (Paid Media, Owned Media, Earned Media)
  • Configure corporate colors
  • Configure custom fields
  • Display Customer Journeys as Service Blueprints; add front-of-stage processes and back-of-stage processes
  • Insights management and referenced projects